For cruelty free shopping, look for the Leaping Bunny logo next time you shop.

Many people are unaware that hundreds of thousands of animals across the world still endure painful experiments to test cosmetics, toiletries, household products and their ingredients. We aim to drive animal testing out of the cosmetics and household products industries altogether.

In 1996 an international coalition of animal protection groups from Europe and North America, including The IAVS, launched the world's only internationally recognised scheme that enables consumers to easily identify and purchase cruelty free products.

This scheme is known as the Humane Cosmetics Standard (HCS) or Leaping Bunny Scheme. The scheme guarantees that no animal testing has occurred in any part of the product’s manufacturing process.

There are several cruelty free logos and lists out there, with some companies even making their own cruelty free claims. The Cruelty Free International Leaping Bunny is the globally-recognisable gold standard for cosmetics, personal care and household products. It is the only international logo that requires a supplier monitoring system to be implemented by the company, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance with all of these aspects.