Go Cruelty Free

look for the Leaping Bunny logo next time you shop

Shop Cruelty Free

Many people are unaware that hundreds of thousands of animals across the world still endure painful experiments to test cosmetics, toiletries, household products and their ingredients. We aim to drive animal testing out of the cosmetics and household products industries altogether.

In 1996 an international coalition of animal protection groups from Europe and North America, including The IAVS, launched the world's only internationally recognised scheme that enables consumers to easily identify and purchase cruelty free products.

This scheme is known as the Humane Cosmetics Standard (HCS) or Leaping Bunny Scheme. The scheme guarantees that no animal testing has occurred in any part of the product’s manufacturing process.

For cruelty free shopping, look for the Leaping Bunny logo next time you shop.

Little Book of Cruelty Free

The Leaping Bunny is the only globally recognised guarantee that a brand has made a genuine commitment to ending animal testing for its products. The Little Book of Cruelty Free is a pocket-sized guide produced by Cruelty Free International and contains over 600 certified brands, including many big names, making it easy to find cruelty free cosmetics and cleaning products.

• Order a free copy of the 'Little Book of Cruelty Free' >>

• Download a copy of the 'Little Book of Cruelty Free' >>

• Search for Leaping Bunny certified brands >>

If you are a company and wish to learn more about the cruelty-free certification programme please email us for more info.